The debut trailer for Avatar: The Way of Water almost stopped 150 million views in a single day. This is not surprising, but neither is it cause for celebration. On the one hand, Avatar is the current highest grossing movie of all time, so a sequel should attract so much attention. On the other hand, the original Avatar he is infamous for leaving little cultural impactand many are wondering if, 13 years later, it’s too late for a sequel, let alone the four aftermath creator James Cameron has planned. Indeed, Avatar: The Way of Water is operating in a different setting than the original movie, and it’s probably not a good sign for Cameron’s passion project that the main thing people seem to be talking about is why this movie exists.
Sure, racking up 150 million views is impressive, but it goes without saying that trailer hits don’t equate to ticket sales. fifty shades darker had a 24 hour trailer worthy of a similar headline, logging around 114 million views in 2016, but I can guarantee you 114 million people didn’t watch Fifty shades darker. Trailers are meant to convince customers of a movie, and view counts only represent how many people might see the movie.
If the purpose of the trailer was to sell people why they should go see Avatar: The Way of Water, so the film has done a mixed job. Looking at the comments on the main page of the account, you will find many people praising the technical achievements of the trailer. Cameron has delayed production on the film numerous times, in part because the only thing wanted to perfect with this film was filming underwater. He wanted the underwater motion capture to look perfect as he has a deep passion for the sea, he shot several documentaries about the ocean and underwent a Solo deep-sea excursion to the Mariana Trench in 2012.
If that was the case, Cameron should have put these details front and center in the water path trailer. Throughout the minute and thirty-seven seconds, there were a total of four shots showcasing this new technology. That was probably enough to appeal to a lot of James Cameron fans, but for the general public that doesn’t know the making of the movie and why it took us so long to see the damn thing, it just looks like beautiful water physics. That’s not as big of a selling point as the trailers for the original movie.
When Avatar Launched in 2009, marketing focused on Cameron’s latest technical passion project: 3D. 3D had been a gimmick in the film industry since the 1950s, but Avatar it was one of the first films to make it feel central to the viewing experience. In fact, it cannot be denied that Avatar it was meant to be viewed in 3D and it took years to develop the technology to fully immerse audiences. This almost certainly led to his high ticket sales; if you wanted to see Avatar in 3D, as it was filmed, you had to pay a little more.
The evolution of 3D technology was easy to communicate to viewers. What makes water motion capture such a cutting-edge technology that everyone needs to see?
Even then, cutting-edge technology does not guarantee that the final product will become revolutionary. The Hobbit: An Unexpected Journey it was the first major film to be released theatrically shot at 48 frames per second, but that did not significantly boost its box office. In fact, that was one of the elements. most moviegoers criticized, since it is easier to realize the falsity of what is on the screen. Technology doesn’t sell movies; Good movies sell movies. If the experience is something you need to see, then word of mouth will have audiences flocking to theaters, as was the case with the original. Avatar.
Cameron and his team at 20th Century Studios are not marketing Avatar: The Way of Water on their technical achievements. They are marketing it as a sequel to Avatar, which may or may not bear fruit. The original film has a devoted fan base, and it’s probably safe to say that there’s a contingency of people who are nostalgic for the world it created. But if the studio expects that to be enough to generate revenue to justify more sequels and come close to the amount its predecessor made, that may be a mistake. Just because something is associated with a popular franchise doesn’t mean it’s going to automatically make money, something Warner Bros. is currently doing. discovering with his fantastic beasts franchise.
The film landscape is different today than it was a decade ago. Back then, movie theaters were king and Avatar it was something the public was starving to see. It had been years since there had been a multi-million dollar sci-fi epic with special effects that could only be dreamed of. Cameron himself was a pioneer in this type of film with the terminator Y aliens.
But now, Avatar: The Way of Water doesn’t feel special. Marvel is the biggest game in town, and all of its movies are multi-million dollar sci-fi epics with special effects that continually wow audiences. Avatar It used to be one of the most expensive movies ever made, but now more than a dozen movies have surpassed it.
Then there is the environment itself. Like it or not, streaming is the way to go now, with the shrinking movie race to fast-track movies on streaming services. Ticket sales have since dropped, in part due to the advent of streaming services, but also due to the COVID-19 pandemic crippling the theater industry. Your blockbusters are still pulling in big numbers, but they’ve generated a cult following of FOMO that basically demands that you watch it on release day or you risk spoilers or the stigma of not being a true fan. Avatar It’s not a franchise that can have such a presence, especially after a decade of people clarifying whether you’re talking about the series with the Airbenders or the one with the blue people when you bring up the subject.
On the other hand, history may be ready to repeat itself. underrated people Avatar in 2009, not sure it would be a box office hit, only to end up being proven dead wrong. That very well could happen here. Maybe all the hits in the trailer will turn into ticket sales, or audiences will be moved by the aquatic cinematography and return to theaters to see it. But it all seems a bit too idealistic to me. The reality is that James Cameron may have an uphill battle if he really wants all those additional sequels to be made.